What are SEOs?

SEO is an acronym for "Search Engine Optimisation" or "Search Engine Optimiser". SEOs are a way to drive more online traffic to your website, therefore optimizing your website. 

SEOs provide useful services for website owners, including:

*  The ability to review your site content or structure

*  Management of online business development campaign

*  Keyword research

*  Expertise in specific markets and geographical areas

Meta tags are codes that are inserted into your web page headers and provide information to search engines. Meta tags provide information such as:

*  Who created the page?

*  How often it is updated?

*  What the page is about?

*  Which keywords represent the page's content.

You can make a meta tag for the Title, Description and Keywords that Google will pick up when people search the Internet. It is a bit like the way you use keywords in your Trade Me Motors listings for Internet browsers (such as Google) to pick up in search results. Meta tags are a great way to control to some degree how your website is being picked up by Search Engines. 

 

Most search engines do their text query and retrieval using keywords. So what is a keyword, exactly? It is like keywords that you would put in, E. g. a Trade me listing, to draw traffic and browsers to that listing. i.e: "Leather seats", "sale", "used", "manual", "AA accredited", "alarm", "CD player" etc.  A keyword can simply be any word on a webpage. For example, If you page is a list of benefits of buying from your dealership, you need to think to yourself, “what 10 or 15 words or phrases is this page MOST about?” Just because your page mentions trade-ins in the text doesn’t mean that the page is about trade-ins. If you want to attract buyers by promoting the fact that you offer warranties, create a page about warranties.

If you have a website hosted by AutoBase and your website is configured with the SEO you can manipulate the Title and Meta Tags as required on a per page basis. Contact us HERE to find out more. 
We'll leave the last word to the 'SEO Rapper':

For more information, check out this article from Google here.