Thursday 10 November 2011

Let’s be careful out there


The internet offers a huge range of opportunities to everyone and some people use it for good, some for bad.  To say that there is a sucker born every minute is probably an understatement when it comes to the web as many, many people fall daily to internet based scams. For a company like us we spend hours and hours of time defending and countering internet-based attacks. Just this week, two scams were doing the rounds of classified based websites.
One of the tricks used is that the true victim is unaware of the scam right until the last minute, by which time it is generally too late. Many people are surprised by how organised and targeted internet-based scams are and think “ I’m so small, why would they attack me?”  Like a few things in life as the scam unfolds you find that you are only part of a bigger and more complex picture. The timings used are very exact and ensure maximum impact on the intended targets and time periods -long weekends are favourites.  During this time the scammers are banking on the fact that the targets are more relaxed and their system and web providers have less support available to manage or monitor events.  From our point of view, we have support available in the AutoBase office during Saturday and have strict monitoring in place 24/7.
Along with timing, a scam will normally build in a number of stages that do not seem to link until the very last minute. The first step is to always gain access to user accounts.  As there are many complex tools in place to stop the scammer hacking the user information directly, the easiest way is to just ask the users for their login information directly. Surprising, this does work with the old ‘click on this link to update your information’ trick. The user is further fooled as the site mirrors the expected interface, as it is a direct copy of the legitimate website.  An extra step used to stop the user thinking something is wrong is when after the first attempt to enter your username and password , the second attempt works and redirects you back to the legitimate website.
With this user information, and generally before a weekend, the user information is used to change the following.  The price is reduced only enough to make the items look attractive, but not enough to raise the suspicion of the purchaser.  This leaves the purchaser with a sense of urgency around closing the deal. What makes the pricing look even more legitimate is the adding of comments stating that the company is running some type of sale before re-locating or closing down.  Finally, the contact details have been updated to redirect enquires back to the scammer. Now the spider web is set.
As the purchasers start to make contact, the scammer feeds off the urgency of the buyer and states that they have had a number of enquires and to hold or secure the item a holding fee or deposit is required to be paid immediately.  Stung! By the time it has come to the surface of what is happening, it is too late for some.  Nowadays the scammers are heading back for a second go and enquiring  about the vehicles that they have changed and updated.  By doing this they then see when they have been sprung, as they are notified along with the other buyers that they have been involved in a scam.  
The golden rule is to never reply to an email or click on a link requesting your username and details.  No online trader or bank will ever ask you to do this and if you have any doubt call the company requesting the information directly.  If it is found to be a scam, this kicks off a number of processes around getting the website removed and efforts in locating where the scammer operating from.  This also allows any other users who could have been impacted to be contacted.
How do I identify a phishing scam?
·         You receive an email from a company that you currently do business with and they are requesting you username and password
·         The email could state your name or company.  However generally they state Sir or Madam
·         The email warns that you have been a victim of fraud
·         The email says that you need to confirm or enter a new password
·         The HTML tags behind the links on the email will reveal that the underlying URL usually does not link to a page within the authentic domain
·         You did not initiate contact with the sender or may not have expected to receive it
·         The email contains grammatical errors and spelling mistakes.
Always be on your guard.


For more tips and information, check out the Scambusters NZ website here

Wednesday 9 November 2011

What are SEOs?


SEO is an acronym for "Search Engine Optimisation" or "Search Engine Optimiser". SEOs are a way to drive more online traffic to your website, therefore optimizing your website. 
SEOs provide useful services for website owners, including:
*  The ability to review your site content or structure
*  Management of online business development campaign
*  Keyword research
*  Expertise in specific markets and geographical areas

Meta tags are codes that are inserted into your web page headers and provide information to search engines. Meta tags provide information such as:
*  Who created the page?
*  How often it is updated?
*  What the page is about?
*  Which keywords represent the page's content.
    You can make a meta tag for the Title, Description and Keywords that Google will pick up when people search the Internet. It is a bit like the way you use keywords in your Trade Me Motors listings for Internet browsers (such as Google) to pick up in search results. Meta tags are a great way to control to some degree how your website is being picked up by Search Engines. 
     
    Most search engines do their text query and retrieval using keywords. So what is a keyword, exactly? It is like keywords that you would put in, E. g. a Trade me listing, to draw traffic and browsers to that listing. i.e: "Leather seats", "sale", "used", "manual", "AA accredited", "alarm", "CD player" etc.  A keyword can simply be any word on a webpage. For example, If you page is a list of benefits of buying from your dealership, you need to think to yourself, “what 10 or 15 words or phrases is this page MOST about?” Just because your page mentions trade-ins in the text doesn’t mean that the page is about trade-ins. If you want to attract buyers by promoting the fact that you offer warranties, create a page about warranties.
    If you have a website hosted by AutoBase and your website is configured with the SEO you can manipulate the Title and Meta Tags as required on a per page basis. Contact us HERE to find out more. 
    We'll leave the last word to the 'SEO Rapper':


    For more information, check out this article from Google here.

    Monday 7 November 2011

    Facebook Business Pages - Tips


    Creating a Business Page
    Facebook have made the setup of business pages very simple and easy. Here are a few tips to guide you through.  
    Tip 1
    A business page is different from a personal page.  If you set up personal page advertising or representing your business, Facebook will remove it.
    Make sure that you have completely logged out of your personal page back to the Facebook home page http://www.facebook.com/

    Under ‘Sign Up’ you will see a link to ‘Create a Page for celebrity, business etc… This link http://www.facebook.com/pages/create.php  will open an easy step by step process to create your business page.
    Tip 2
    A business page must be associated with personal page. Facebook and done this for many reasons and it does confuse people when creating a page. Do not try and setup a dummy personal account as Facebook can track the address, email and phone numbers used and you risk having your page removed.  This personal page becomes the owner of the business page.
    Tip 3
    There is no public link between your business page and personal page.  Making yourself the owner allows you to create other personal Facebook page users the right to be an administrator on your business page.
    Tip 4
    Any business page administrators and you can have more than one, must have a personal Facebook page.
    Tip 5
    You ‘Like’ a business page and have ‘Friends’ on your personal page.
    Tip 6
    A personal page is limited to 5000 'Friends', whereas a business page has unlimited 'Likes'.
    Tip 7
    After 25 Likes you can create a Facebook URL to match your company name i.e http://www.facebook.com/pages/AutoBase-Ltd/.  To do this you need to be login in and go to http://www.facebook.com/username/.  Be careful as this cannot be changed.

    Administration
    Once your business page is set up, you can access it through your personal page under the ‘Home’ tab. Select ‘Use Facebook as Page’.
    Tip 8
    Use the ‘Switch’ button to access your business page as the administrator. It you click on the Facebook page number you will display the page as the public would have no access to the ‘Edit’ functions.





    Sharing a Vehicle Listing
    Tip 9

     There are two options to allow the sharing of your vehicle listings onto your business Facebook page.
    Option A
    Ensure that you have ‘Switched’ from your private Facebook page to your business page. Find your listings on  www.AutoBase.co.nz.  Open the listing you wish to share and click the Facebook icon above the image. A box with ‘Share this link’ will be displayed containing the vehicle details.
    Make sure that the icon displayed in your business page icon not your personal profile picture.  If you’re personal profile picture is showing you have not switched pages correctly and the share will be on your personal page. Now type ant additional comments you wish to make into the ‘Write Something’ box. Then press the ‘Share Link’ button.
    Option B
    From with the DealerBase Manage Stock menu select ‘Advertising Twitter/Facebook’. Select the vehicle listings you wish to share.
    Tip 10
    Pressing the Facebook icon will share the listing on your personal page; pressing the Facebook business icon will share the vehicle onto your business page. You may also be asked to allow this application to have access.


    For more information, check out Facebook's instructions here.
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