Keywords and Trade Me Motors - What dealers need to know

Here at AutoBase we like to pick the brains of Trade Me Motor's IT department. We like statistics and data that helps us to ensure our products are giving our Clients maximum benefits and online exposure. Knowing how people search on Trade Me Motors goes a long way to improving your listings to attract more views and then, more leads - and more sales!  Lately we have had a lot of questions about KEYWORDS. This is what we know:


Keywords are searched from the top to bottom of your listing on Trade Me Motors - therefore a key word in the features list OR comments 'free flow' section will be picked up in a browser's search. All the keywords below in yellow will be picked up in search results.

 

I did a search today for "leather interior" and the following listings popped up - some with the keywords in the title, some not.

*The top listing here has been Super Featured. To find out more about Super Featured Listings which can get up to 10x more views and enquiries, email us here.


* 90% of searches for cars are done in the side-bar search box:

 

* 80% of searches include 1 to 3 filters


* The most popular filters used when searching Trade Me Motors are:
1. Make
2. A keyword
3. Body style, Price or Year


* Almost 50% of searches include a keyword


* The most popular keyword for searches is MANUAL - as in the transmission, not the book! The other most popular keywords include: 

• Hilux
• Corolla 
• Automatic
• Turbo
• Diesel
• 4wd
• 4x4
• v8
• Evo
• Commodore

* 49% of viewers search for a car make  

* Around 41% of searches include a price option. 


Here’s a trick a lot of dealers don’t know about. When someone searches for a vehicle, what they see first is a list of vehicles that match what they’ve searched for. Every vehicle displayed has next to the picture in bold and underlined is the Make, Model, Model Detail and Year. You can use the Model Detail field to promote any special offers for your vehicles. 

In the example above, instead of just having the Model Detail, this dealer has added *REDUCED* to draw attention to the listing. You can see for yourself how effective it is at getting attention. You get 25 characters to play with, and they all show up within the search results headline for that vehicle, e.g: ** NZ NEW **, **SPECIAL** or ** Drive Away Price **. Use this information wisely - don't say anything in the headline unless it’s true and relevant to the vehicle being advertised. 

We had a dealer from a yard call us recently wondering why his vehicle had not sold –  he told us about the vehicle on the phone that this car was a bargain, good nick, the price was reduced for a quick sale and basically he wanted to shift it fast - yet NONE of this information was in his listing??? These points would encourage a bargain hunter to enquire about that vehicle!

For more info on making sure your listings are easy for viewers to find and search for, check out our Dealer Tips Resources here.